When you want to draw attention, you create a poster. But when you want to draw a crowd, you create an experience. Along with hand-drawing a poster in a unique "rubber duck" theme, I lead a team of students to coordinate and hide a flock of small rubber ducks around classrooms and hallways for potential attendees to find, promising a prize to those that tracked them down and brought them to the event My team and I left the student body buzzing, drawing a record attendance in the process.