Illustration   Branding   Team Collaboration

TAKING THE PLUNGE
BRAND EXPERIENCE


When you want to draw attention, you create a poster. But when you want to draw a crowd, you create an experience. Along with branding KUCD's annual event "Taking the Plunge" with a hand-drawn poster and rubber ducky theme, I also led a team of AIGA student officers to hide over 100 small rubber ducks around classrooms and hallways for students to find, promising a prize to those that tracked them down and brought them to "Taking the Plunge." My team and I left the student body buzzing, drawing a record attendance for our event.